Pricing
One Ladder.
Five Tiers.
Start where you are. Upgrade when the work is done. Every tier maps to the same five-layer AI Visibility Stack, so the next step is always obvious.
Recently funded? See Series A pricing for the 90-day post-close sprint, three-tier ladder, and competitor pricing transparency table.
The AI Visibility Stack(TM)
Five Layers. Every Tier Maps Here.
01
Technical SEO Foundation
robots.txt, sitemap, HTTPS, canonical, Core Web Vitals, security headers.
02
Schema
Organization, Person, Service, FAQ, AggregateRating, BreadcrumbList JSON-LD.
03
Content Architecture
Money pages, depth, structure, internal linking, query-aligned headings.
04
E-E-A-T Signals
Author bios, reviews, third-party citations, trust foundation.
05
AI Discoverability
AI bot rules, llms.txt, off-site citations, the Entity Anchor Method.
Tier 1 -- Start Here
Visibility Snapshot
$0
Diagnostic across all five layers. Shows you what is broken, what is missing, where you sit in AI assistants today. The fixes, the competitor analysis, and the prioritized roadmap live in the Action Plan -- this is the diagnosis only.
Run Your SnapshotWhat you get
- ›AI Visibility Score across all 5 layers
- ›Top issues identified
- ›AI citation check (ChatGPT, Claude, Perplexity)
- ›Where you sit vs. baseline
No fixes. No competitors. No roadmap. Those live in Tier 2.
Tier 2 -- The Plan
Visibility Action Plan
$297
Plus GSC and GA4 read access. One-time. Re-run anytime for $197.
Every fix instruction across all five layers, three competitor reports, and a prioritized action plan ranked by revenue impact. This is the deliverable a competent team can hand to a developer and ship in two weeks.
Buy the Action PlanWhat you get
- ›Full report with fix instructions across all 5 layers
- ›Code blocks, schema examples, exact copy fixes
- ›3 competitor reports (you pick the names, or I pick from the SERP)
- ›Prioritized action plan, ranked by revenue impact
- ›AI citation queries run against ChatGPT, Claude, Perplexity
- ›$197 re-run available anytime
Tier 3 -- Done For You
AI Visibility Stack Build
On top of an Action Plan (paid $297, or delivered as part of proposal discovery for build-stage prospects).
Lesli implements every fix from the Action Plan. Layer 1 technical, Layer 2 schema, Layer 3 money-page rewrites, Layer 4 author bios + review engine, Layer 5 on-site (robots.txt allow rules, llms.txt, /llm-info). Two-week window.
Book the BuildWhat you get
- ›Implementation of every fix from the Action Plan
- ›Layer 1 (technical, CDN, security headers)
- ›Layer 2 (Organization, Person, Service, FAQ schema deployed)
- ›Layer 3 (3-5 money pages rewritten and internally linked)
- ›Layer 4 (author bios + review-engine setup)
- ›Layer 5 on-site (robots.txt allow rules, llms.txt, /llm-info)
- ›Two-week implementation window
Tier 4 -- Ongoing
Visibility Retainer
The Build creates the lift. The retainer makes it compound. Pick the cadence that matches your appetite for content velocity.
Light
4 pieces of content / month
- ›4 pieces of content per month
- ›Monthly strategy session with Lesli
- ›Layer 1 maintenance: Core Web Vitals, security headers, CDN
- ›Layer 5 AI citation monitoring (ChatGPT, Perplexity, Google AI)
- ›Schema updates on new content
- ›Internal linking maintenance
Full
Recommended12 pieces of content / month
- ›12 pieces of content per month
- ›Everything in the Light retainer
- ›Faster compounding on Layer 3 content depth
- ›More authority signal volume across the editorial calendar
Tier 5 -- Off-Site
Earned Media Campaign
Custom-scoped per buyer. Quoted after the Action Plan or the Build identifies the off-site gap.
Industry research suggests roughly 85 percent of AI visibility comes from off-site signals. The Build covers the on-site half of Layer 5. The Earned Media Campaign covers the other half: the citations, mentions, and authority signals that AI assistants actually pull from when they decide who to recommend.
Tactics on the menu
- ›Listicle and roundup outreach (20+ target publications)
- ›Executive thought leadership content for the founder's LinkedIn
- ›Reddit and Quora answer strategy
- ›Wikipedia or Wikidata research and submission
- ›Industry press and podcast outreach
- ›PR amplification of existing coverage
- ›Unlinked-mention reclamation
Three example scenarios published soon: a boutique professional services peer, a B2B SaaS, and a hyperlocal service business. In the meantime, the Action Plan flags whether the off-site campaign is the next-best dollar for your specific situation, or whether on-site Build is the higher-ROI move first.
One Business Per Industry, Per Location
For local clients on Tiers 3 and above, I take one business per industry per city. If I am building your local dominance, your direct competitors cannot hire me. First to start wins the slot.
Frequently Asked Questions
How does the Snapshot differ from the Action Plan?
The Visibility Snapshot at $0 shows you what is broken across all five layers. It reserves the fix instructions, the schema code, the competitor analysis, and the prioritized roadmap for the Visibility Action Plan at $297. The Snapshot is the diagnosis; the Action Plan is the treatment plan.
Why does the Action Plan require GSC and GA4 access?
Real fix prioritization needs query data, click data, and conversion paths. Public-internet signals tell us what is broken. GSC plus GA4 tells us which broken thing is costing the most revenue. Granting read-only access on day one is what makes the plan actionable instead of theoretical.
What is in the $999/mo retainer vs the $1,997/mo retainer?
Both include a monthly strategy session, Layer 1 maintenance (Core Web Vitals, security headers, CDN), and Layer 5 AI citation monitoring (ChatGPT, Perplexity, Google AI). The Light retainer includes 4 pieces of content per month. The Full retainer includes 12 pieces. Content is built on a strategic plan informed by your GSC data and your top 3 competitors.
Can I get the Action Plan again later?
Yes. A re-run of the Action Plan is $197 anytime. Same scope as the original $297 plan, refreshed against current signals. There is no quarterly subscription; you re-run when you want to see what has moved.
Where does the Earned Media Campaign fit?
The Build covers the on-site half of Layer 5. The Earned Media Campaign covers the off-site half: the actual citations and mentions AI assistants pull from. AirOps research suggests roughly 85 percent of AI visibility comes from off-site signals, so the campaign is where the largest share of citation lift comes from when on-site is in order.
Start With
A Snapshot
Diagnose first. Decide what to do with what you find. The Snapshot is $0; the Action Plan is the natural next step when the data is real.
Run Your Snapshot