Insights

Earned Visibility & Reputation

Your website is 15% of AI visibility. The other 85% is what people say about you. Here's how to build it, monitor it, and make it work for you.

85% of AI Citations Come From Third-Party Sources -- Here's What That Means

Your website is 15% of AI visibility. The other 85% comes from reviews, listicles, press, and community mentions. The data and what to do about it.

The Listicle Strategy -- How to Get Into the Articles AI Actually Cites

AI pulls recommendations from 'best of' roundup articles. How to find them, get listed, and turn them into a citation engine.

coming soon

Review Platforms AI Trusts -- Where You Need to Be Listed

Google Business Profile, Yelp, G2, Capterra, industry directories. Which platforms matter for your business type and how to optimize them.

How to Monitor What People Say About Your Business Online

Brand mention tracking, sentiment analysis, and the tools that show you what the internet thinks about your business.

coming soon

Negative Reviews and AI -- How Bad Reviews Affect AI Recommendations

AI systems read reviews. Negative sentiment affects whether you get recommended. How to respond, recover, and build forward.

Building a Reputation That Machines Can Read

Structured reviews, complete profiles, consistent presence. The infrastructure that makes your reputation machine-readable.

Audit: I Audited a B2B Marketing Consultant's Website. Here's What I Found.

Strong positioning, zero schema, invisible to AI. A full walkthrough of the findings.

Audit: I Audited a Dallas Urgent Care Vet Clinic. Open 14 Hours, Invisible on AI.

130 Yelp reviews, ER-trained vets, $60 exams -- but invisible to ChatGPT and Google AI.

Audit: I Audited a Major Toyota Dealer. 5,000+ Reviews, Zero AutoDealer Schema.

50+ years of brand authority and 5,209 Google reviews -- invisible to structured search and AI.

Audit: I Audited a Landscape Company. Great Work, Zero Online Visibility.

Strong local reputation, beautiful portfolio -- but no LocalBusiness schema and no digital footprint.

Audit: I Audited an Influencer Marketing Agency. They Market Others But Not Themselves.

An agency that builds visibility for clients has zero schema and zero AI discoverability on their own site.

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