Free Tools
Tools to help AI understand, trust, and recommend your business.
Free diagnostics, scorecards, and a complete website-planning course. Built from the same playbook I use with paying clients. Drop your URL and get something useful back.
Course
Build It in the Right Order
The free website planning course
Five steps, in sequence: Offer, Website, SEO and AI Visibility, Content Strategy, One Channel. Walks you from a blank page to a complete site plan with competitor research, homepage copy, content silos, and a sitemap.
Start the course→
Scorecard
Visibility Scorecard
Independent score across 5 layers
Technical Foundation, Structured Data, Content Architecture, E-E-A-T Signals, AI Discoverability. Returns a score, the layer-by-layer breakdown, and the next move.
Score my site→
Tool
LinkedIn Growth Tool
Profile audit + buying-signal map
Independent read on your LinkedIn presence: profile foundation, depth score, format mix, lead conversion playbook, and a 30-day roadmap. Built for founders, consultants, and coaches who want LinkedIn to generate calls.
Audit my profile→
Scorecard
Coaching Website Scorecard
Score your coaching site in 5 minutes
Specifically tuned for coaches, course creators, and coaching companies. Benchmarks your site against 6 major coaching brands and returns a coaching-specific score with the highest-leverage fixes.
Score my coaching site→
Want a custom read instead?
The tools cover the diagnostic. The strategy is the conversation.
If you have already run a tool and want to talk through the next move, book a working call. No pitch, no slide deck, just your site on the screen and a plan when you log off.
Talk it through with Lesli →