The Recommendation Engineer
Be the Business
AI Recommends
By Name.
I'm Lesli Rose. When a buyer asks ChatGPT, Perplexity, or Google AI who to trust, I make sure the answer is you. I work with Atlantic and Canadian tech founders: the SEO foundation first, then the authority signals AI actually pulls from when it decides who to recommend.
Selected Work & Operating Partners
Stodz
Media
Eny
Osung
Lynne Potter
Lord
Lakeshore
Hyperbaric
Bear Valley
Puppies
American
Bulldog Archive
See the full portfolio →
28 Years
Operating Online
Online since 1998. Owner of the American Bulldog Registry & Archives since 2005. Shipping, deploying, and measuring real outcomes.
16,890 Records
Shipped in 24 Hours
OBBA Bulldogge Registry: from approved plan to live HTTPS in a single day. 22 content silos, full Postgres migration, schema-marked end-to-end.
50+ Reports
Visibility Reports Delivered
Custom AI Visibility Stack™ reports for businesses across coaching, automotive, healthcare, SaaS, and local services.
A customer asks ChatGPT: "What's the best {your industry} near me?"
AI scans thousands of signals, schema, reviews, content, third-party mentions. It builds a confidence score for every business it considers. Then it recommends two or three.
If your business isn't structured, cited, and trusted enough to make that shortlist, that lead is gone before they ever visit your website.
The Shift
Search Has Split in Two.
Most Businesses Are Only Visible in One.
Google still drives most discovery. But a growing percentage of buying decisions now start with an AI assistant, and those systems don't rank websites. They recommend businesses. If you're optimizing for rankings but invisible to recommendations, you're competing for half the opportunity.
Shows 10 links. You pick one.
Rankings, rich results, local pack visibility. This is the foundation. Without it, nothing else works. But it's no longer the whole picture.
AI
Recommends 2-3 businesses. By name.
ChatGPT, Perplexity, Gemini, Google AI Overviews. They don't show a list, they make a recommendation. If AI doesn't trust your business enough to recommend it, that lead goes to whoever it does trust.
The System
The AI Visibility Stack™
Five layers, built in order. Each one strengthens the next. Skip a layer and the stack collapses. Build them right and they compound, making your business harder to ignore and easier to recommend.
Layer 1
Foundation
Technical SEO, Core Web Vitals, crawlability, and the schema that tells machines what you are. The infrastructure everything sits on.
Layer 2
Trust
Author bios, reviews, credentials, third-party citations. The E-E-A-T signals AI weighs before it recommends you.
Layer 3
Authority
Money pages, content depth, topic clusters, internal linking. Structured so AI can extract and cite you.
Layer 4
Extraction
llms.txt, AI crawler directives, /llm-info, entity clarity. Content an assistant can quote verbatim.
Layer 5
Recommendation
The off-site loop: citations, mentions, and the authority signals AI actually pulls from when it decides who to recommend.
How I Work
Report. Plan. Execute.
No bloat. No committees. No 90-day discovery phases. I figure out what's broken, build a plan to fix it, and my team and I get it done.
01
Visibility Report
A real analysis of your technical SEO, schema, content, AI discoverability, competitors, and earned visibility. Not an automated score. A custom diagnostic that shows exactly where visibility is leaking, and what to fix first. You keep the report whether you work with me or not.
02
Plan
Prioritized roadmap. Highest-impact fixes first. Clear timeline. No 90-day discovery phases. I move fast because I know what matters.
03
Execute
My team and I implement everything. Schema deployed. Content structured. AI directives live. Results tracked weekly. You see exactly what changed and why it matters.
About Me
Lesli Rose
I started my sales career at 16 and was quickly the top sales person at the Footlocker. I went on to become a successful Realtor, raised four kids, and built a 43,000-record pedigree database from scratch. I know what makes people buy, and I know what it takes to build something real on the internet.
I bought my first domain, this one, lesli.com, in the 90s. I've been building online ever since. Now I live on a 50-acre peony farm in New Brunswick with the time, energy, and focus to apply everything I've learned to your business.
Technology has finally caught up to the speed I want to move. I've put together a small team of professionals, and together we turn that experience into measurable results for clients who depend on being found and chosen.
Sales instinct, not just SEO theory
Every strategy I build starts with one question: does this make someone more likely to buy? Rankings without conversions are vanity metrics. I optimize for revenue.
28 years building online
First domain in the 90s. Databases, e-commerce, content systems. I've watched every major shift in search, and this one, the AI shift, is the biggest yet.
One business per industry, per location
For local business clients, I only work with one business in your industry in your area. When I optimize your visibility, I'm not helping your competitor do the same thing.
Industries
Built for Businesses
That Win or Lose on Trust
I work best with businesses where being found and being chosen are the same problem. If your customers research before they buy, compare options, and pick the one they trust most, that's where AI visibility changes the outcome.
Local business exclusivity
For local clients, I only take one business per industry per location. If I'm optimizing a dental clinic in Fredericton, I won't work with another dentist in Fredericton. Your investment in visibility stays yours.
Dollars & Sense
Ads Rent Attention.
SEO Builds Owned Visibility.
AI Makes You the Default Choice.
Every dollar you spend on ads disappears the moment you stop. SEO is different, content published a year ago still generates leads today. Schema added once keeps improving visibility indefinitely. Authority compounds over time into a moat competitors can't quickly replicate.
Add AI visibility to that stack and you're not just being found, you're being recommended. That's the shift from competing for attention to being the answer when someone asks.
Paid ads
You pay. Traffic comes. You stop paying. Traffic stops. Every month starts from zero.
SEO
You invest. Traffic grows. You keep investing. Traffic compounds. Last year's work still produces this year's leads.
SEO + AI Visibility
Everything SEO does, plus AI recommends you by name. You stop competing for clicks and start being the default choice.
On LinkedIn
Ideas on SEO and AI Visibility
Weekly carousels on how small businesses get found, ranked, and recommended. Save one and put it to work this week.
Follow @leslirose
Agent-ready isn't agent-found
Your website can be perfectly usable by an AI agent and still completely invisible to it.
View on LinkedIn →
Google now grades your site for AI agents
Your website spent 25 years being built for human eyes. AI agents don't have eyes.
View on LinkedIn →
12 questions that decide if AI recommends your startup
Your startup is fundable. Is it machine-readable?
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The October 2025 Local Service Ads reset most agencies missed
October 20 2025: Google retired the LSA Guarantee badge. The money-back promise every agency pitches to clients is gone. The dispute system reps file against died in 2024.
View on LinkedIn →
40 searches can beat 40,000
A keyword with 40 searches a month can be worth more than one with 40,000.
View on LinkedIn →
I tested 30 Fredericton businesses against AI.
# LinkedIn post copy - DMNB Carousel 1
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5 boring fundamentals AI rewards.
# LinkedIn post copy - DMNB Carousel 2
View on LinkedIn →
3 Fredericton businesses AI names every time.
# LinkedIn post copy - DMNB Carousel 3
View on LinkedIn →Stop guessing. Your website already knows what to fix.
# Companion Post - Post 1: Your website already knows what to fix
View on LinkedIn →Your customers are typing questions. Your website answers none of them.
There's a specific failure that's hard to spot.
View on LinkedIn →The 3 questions your website data should answer
Most business owners log into their website data, see some numbers, and log back out.
View on LinkedIn →Traffic is not the win.
More traffic is not always better. Sometimes it just means more people are leaving faster.
View on LinkedIn →If you do not track leads,
If your website has forms, calls, bookings, or purchases and you are not tracking them, you are flying without headlights. Fun? Maybe. Profitable? Not usually.
View on LinkedIn →Post more is not a strategy.
"Post more" is not a strategy. Knowing what brings buyers in? That is a strategy.
View on LinkedIn →Find Out Who ChatGPT
Is Recommending Instead of You
I'll analyze your technical SEO, schema, content, AI discoverability, competitors, and earned visibility, then show you exactly where leads are leaking and what to fix first. The report is yours to keep, no strings.
Run Your Visibility Report