Tier 5 -- Earned Media -- Full Done-For-You
Own the category when buyers ask AI which tool to pick
Your buyers run the entire evaluation through AI before a single demo. They ask for the best tools, the alternatives, the comparisons, and the machine answers from sources you do not own yet. This is the full campaign that makes those sources point to you. You approve; I run everything.
The moment that decides everything
Your next customer asks an AI assistant: “What is the best tool for [category]? What are the alternatives to [competitor]?”
Industry research suggests roughly 85 percent of AI visibility comes from off-site signals. For SaaS that means the listicles, comparison pages, review platforms, and communities the machines read, not your marketing site.
Buyers shortlist via AI before they ever hit your pricing page. If you are not in the comparison and “best of” sources, you are not in the deal.
Category ownership is winner-take-most. The tool the machine names first gets the demos; everyone else fights for the scraps of attention left over.
What it does for you
The work, and what you get from it
›Saturation across “best [category] tools” listicles (20+ publications)
These lists are the primary source AI quotes for tool recommendations. Saturate them and you become the default answer across every assistant at once.
›Comparison and “alternative to [competitor]” page seeding
When a prospect asks AI for alternatives to a rival, you want to be the first one named. We seed the exact pages those answers are built from.
›Authority on G2, Capterra, and TrustRadius
Review platforms are heavily weighted by AI for software. Strong, recent, structured reviews mean the machine recommends you with confidence.
›Founder and executive thought leadership at full velocity
A visible, quotable leadership team is a citation engine. Buyers and machines both treat a strong founder voice as proof the company is a serious bet.
›Reddit, Quora, and Hacker News community presence
Developers and buyers trust peer answers, and AI mines these communities constantly. Genuine helpful presence here turns into machine recommendations.
›Wikipedia / Wikidata entity and industry-press outreach
A verified entity plus real press coverage is how AI confirms you are an established category player worth recommending, not a risky unknown.
›Monthly AI-citation monitoring dashboard
You see exactly which assistants recommend you, for which queries, and how that moves month over month. The recommendation becomes a metric you can manage.
Full Done-For-You
B2B SaaS company
CAD. Month-to-month after a 90-day commitment.
Book a scoping callEverything in the lower tiers, run for you at full velocity, plus the monitoring to prove it. You approve the direction; I run the entire machine.
What I run every month
- ›Listicle and roundup outreach to 20+ target publications monthly
- ›Comparison and alternative-to page seeding program
- ›G2 / Capterra / TrustRadius review-authority program
- ›Founder + exec thought leadership across LinkedIn and bylines
- ›Reddit, Quora, and Hacker News community program
- ›Wikipedia / Wikidata entity work and submission
- ›Industry press, podcast, and analyst outreach
- ›Unlinked-mention reclamation at scale
- ›AI-citation monitoring dashboard, updated monthly
- ›Dedicated strategist and priority turnaround
- ›Monthly strategy session and full performance report
Best fit if
- ✓B2B SaaS competing in a defined, searchable category
- ✓A funded growth motion that can convert qualified pipeline
- ✓Leadership ready to be visible and to move first on category ownership
Different business?
The same machine, scoped to your model
Ready to be the name AI recommends?
Thirty minutes to scope your off-site gap and confirm this is the next-best dollar for your situation. No pressure.
Book a scoping call