Sites Shipped.
Systems Built.
Visibility Earned.

Built for Jan Francois (Lone Rock, WI): Pomeranian and Dachshund kennel site consolidating two legacy WordPress sites (bearvalleypomeranians.com + bearvalleydachshunds.com) into one. Tenant on the Puppy Sales Success multi-tenant SaaS with breed landing pages, puppy chooser flow, split gallery, hero image management, and an admin dashboard that replaces GHL.

Live April 2026, two breeds consolidated, PWA admin shipped, pricing and content under Jan's control

Full Next.js rebuild for Ruth Norlington's golden retriever kennel. 90+ routes, blog, 57 location pages, breeder admin dashboard. Live on Hetzner via the multi-tenant Puppy Sales Success platform.

Live, indexed, generating organic traffic

Eny Osung's UK book publishing and bestseller-campaign brand, rebuilt around a commercial content silo. Six service pages (Guaranteed Amazon #1 Bestseller £1,100, Book Writing & Publishing £3,000, Anthology Publishing, LinkedIn Event Management £100+/event, Author-Speaker Conferences, Social Media Management). Six author case studies with verified Amazon category wins, real buyer counts, and downloadable bestseller PDFs as primary-source proof. Ten insights articles seeded behind a secret-gated endpoint, dynamic sitemap. Multi-domain Next.js 16 architecture sharing a container with enyosung.com via host-based middleware.

76 verified Amazon #1 Bestseller wins documented across 6 case studies (Paulette 32x, Coach David 12x, Lavern 10x, Prof Roxanna 10x, Sandra 7x, Jay 5x). 10 insights posts live. 4 client bestseller-report PDFs deployed as proof assets. Free LinkedIn masterclass scheduled 19 June 2026.

UK independent book seller and personal branding consultant. Full site with content CMS, brand identity (purple/navy/cyan/slate), Famous On Purpose book promotion. Lives inside the lesli-com repo.

Live, content CMS at /admin/posts, integrated with Famous On Purpose launch

Provincial NB marketing agency site rebuilt on Next.js with 36 routes, schema, OG, sitemap. Migrated from WordPress.

Live April 2026, awaiting DNS cutover

Hyper-local SEO for Fredericton businesses. 53+ pages, 36 industry visibility reports across restaurants/dentists/lawyers/plumbers/salons/auto repair, ATP content hub.

53+ pages live, 36 industry reports indexed

Vet clinic visibility marketing brand. Schema-first Next.js rebuild, city pages, 8-phase 2026 Playbook, 16+ blog posts across PPC/Reputation/SEO/Maps/LLM silos.

Content silos live across 5 verticals, 16+ posts shipped April 2026

The agency site itself. 57+ pages, lead pipeline (replaces GHL), audit publishing engine, GSC-integrated results dashboard tracking 12 sites, multi-property merging.

57+ pages, 50+ visibility reports published, lead pipeline active

350+ page dog resources content hub: 23 tools, 33 breed hubs, 46 articles, breeder directory with submission system. SEO link juice for the American Bulldog ecosystem.

350+ pages, 130+ pages got Related Reading internal linking

American Bulldog Registry of America official registry site: litter registration, certificate generation, 3-gen pedigree printing, breeder self-service dashboard.

Registry functions live, AB36550-26 series active, breeder edit-dog shipped

Public American Bulldog archive: pedigree search, breeder directory, classifieds, membership tiers. COI calculation for every dog, breeder visibility scoring, claim system.

Thousands of pedigree records, COI calculated for every dog, scraper running

Cross-border pet transport business co-owned with Melisa Guyett (founder, commercial carrier license holder, based in Comber ON). Lesli runs the online side and most of the operations from NB. Launched April 2026 as a 68-page Next.js build, then expanded the same month into an 85-URL partner-network hub: 12 breeder, rescue, and cattery profile pages spanning QC, ON, NS, OH, Puerto Rico, and Russia, plus a new /transport-partners section featuring the peer pet-shipping companies (Paws en route, Petsgo, Airbound Pets) that subcontract us for ground legs. Quote form, Stripe deposits, Google Reviews integration, customs broker hub, and AI-discoverable schema sitewide.

Live April 2026 with 68 URLs at launch, expanded to ~85 URLs and a 15-partner trust network. Quote requests now arrive from search and partner referrals, not just word of mouth.

Personal kennel site: puppy availability, waitlist, litter announcements, blog, full admin. VideoObject schema across homepage and 9 blog posts.

Audit fixes shipped, blog live, video schema on 12+ pages

Breeder SaaS platform with one-container-per-tenant architecture. 30 routes, 17 database tables, 14-field per-tenant theme system, pipeline automation with 16 editable templates, kanban admin UI, daily cron for follow-ups, PWA install prompt.

4 tenants live, Liberty Goldens as flagship case study

Productized end-of-session skill for Claude Code. Produces a structured 5-section handoff (what was done, what is left, decisions taken, files touched, how to continue), updates project memory files, and prompts to add new shipped work to the portfolio. Built because multi-session-in-parallel work was losing context across sessions.

First invocation captured this session itself; future sessions inherit full context with no manual handoff

Productized SEO and AI Discoverability audit system with 4 variants (standard, free teaser, coaching-specific, independent quarterly). Each produces a self-contained branded HTML report with 17 sections covering technical SEO, schema, AI discoverability, content silos, and an implementation roadmap.

50+ visibility reports published to lesli.com/{slug}-audit/

Live public 12-week LinkedIn audit case study. Lesli's own profile is the proof-of-concept for the LinkedIn Growth Tool. Weekly progress log shipped every Friday through July 2026.

LVS 52 to 75+ target, SSI 44 to 65+ target, public weekly tracking

Productized LinkedIn Visibility Score audit. 7 categories scored on a 100-point rubric anchored to April 2026 LinkedIn algorithm reality. Outputs a self-contained HTML report with peer benchmarks, headline rewrite, 30-day roadmap, and a Lead Conversion Playbook.

Live case study on Lesli's own profile (LVS 52 baseline, public weekly progress log)

The named methodology behind every visibility report: Entity Home + Corroboration + Signposting. The same three-step system applied to a person, a business, or a brand. Anchored to Kalicube's Knowledge Panel framework with Wikidata as the highest-ROI move.

Used in every audit, every client engagement, and the Famous On Purpose book

Co-authored book with Eny Osung: 'How to Get Google and ChatGPT to Introduce You to the People You Were Meant to Serve.' 12 biweekly Wednesday live events, each becomes a chapter. First event Wed 2026-04-29.

Approved 2026-04-22, Episode 1 live April 29, book launches late 2026

Shared-secret-token API allowing abra1st.com to POST dog photos to pedigreedatabase.ca's image storage. Wired into the breeder edit-dog flow.

Static-page rewrite system serving 50+ audit slugs at lesli.com/{slug}/. Each audit deploys as a self-contained HTML file in public/, registered via auditSlugs in next.config.ts.

50+ audits published, every Claude Code skill output flows through this

Live Google Search Console integration tracking 12 sites with sc-domain and URL-prefix property merging logic. Real numbers, updated weekly, MoM badge with noise guard.

12 sites tracked, multi-property merge live

Custom lead capture and nurture system replacing GoHighLevel. /api/leads endpoint, SQLite storage, Resend email, /admin/leads kanban dashboard with city batching for ABM campaigns.

Live since April 2026, captures leads from all audit and form pages