Services
Every Page Is a First Impression.
Make Sure Google Gets It Right.
On-page SEO is the layer between your content and how search engines present it. Title tags, meta descriptions, heading hierarchy, image alt text, canonical tags, and internal links all shape whether your pages rank, how they appear in search results, and whether people click. When these elements are missing or poorly written, Google writes your first impression for you -- and it's usually wrong.
Weak title tags, missing meta descriptions, and broken heading structure mean Google writes your first impression -- and it's usually wrong.
Why This Matters
Search engines use on-page signals to understand what each page is about, how it relates to other pages, and how to display it in results. A page with a compelling title tag and accurate meta description earns more clicks from the same ranking position. Proper heading structure helps crawlers parse your content hierarchy. Internal links distribute authority across your site. These aren't optional extras -- they're the baseline that makes everything else work.
What I Do
- ›Title tag optimization -- keyword placement, length, click-worthy phrasing
- ›Meta description writing -- compelling summaries that earn clicks from search results
- ›H1/H2/H3 heading structure audit and optimization
- ›Image alt text implementation for accessibility and image search
- ›Open Graph and Twitter Card meta tags for social sharing
- ›Canonical tag audit and implementation to prevent duplicate content issues
- ›Internal linking strategy -- distributing authority to the pages that matter most
- ›URL structure review and optimization
- ›Content readability and keyword density assessment
- ›Robots meta directives (index/noindex, follow/nofollow) audit
Investment
Local / Small Business
$1,000 - $2,000
Under 50 pages, core optimization
Mid-Market
$2,500 - $5,000
50-500 pages, full audit and optimization
Enterprise
$6,000 - $12,000
Large sites, ongoing optimization program
Part of a Larger System
This service is one layer of the SEO Foundation System. Most clients get the best results when they implement the full system -- each layer compounds the one before it.
See the Full System →Where This Fits
Technical SEO should be done first.
What weak on-page SEO costs
- —Google writes your title tags and descriptions for you -- and the result rarely matches your value proposition
- —Pages with broken heading structure get misunderstood by crawlers, leading to weaker rankings
- —Missing alt text means your images are invisible to image search and inaccessible to screen readers
- —Internal linking gaps mean your best pages don't get the authority they deserve
What improves with solid on-page SEO
- ›Higher click-through rates from the same ranking positions -- more traffic without better rankings
- ›Clear content hierarchy that search engines can parse accurately
- ›Images that rank in image search and drive additional traffic
- ›Authority flows through your site intentionally -- your most important pages get the most link equity
Common Questions
How is on-page SEO different from technical SEO?
Technical SEO handles the infrastructure -- crawlability, site speed, indexation, and Core Web Vitals. On-page SEO handles the content-level elements -- title tags, meta descriptions, headings, images, and internal links. Both are essential, but technical SEO should come first because on-page optimization can't help pages that aren't being crawled.
Do meta descriptions affect rankings?
Not directly. Google has confirmed meta descriptions are not a ranking factor. But they heavily influence click-through rate, which is a user engagement signal. A compelling meta description can double your clicks from the same ranking position -- and that increased engagement can indirectly improve rankings over time.
How often should on-page elements be updated?
Title tags and meta descriptions should be reviewed quarterly, especially for high-traffic pages. Internal linking should be updated whenever new content is published. A full on-page audit once or twice a year catches drift and keeps your optimization current.
Ready to Start?
I'll analyze your site, show you where the gaps are, and give you a clear plan to close them.
Get Your AI Visibility Audit