Services
Your Website Is 15% of AI Visibility.
The Other 85% Is What People Say About You.
An analysis of 21,311 brand mentions across ChatGPT, Claude, and Perplexity found that 85% of citations come from third-party sources -- review platforms, listicle articles, directories, press coverage, Reddit threads. Not the business's own website. If you're only optimizing your own site, you're competing for 15% of the opportunity. I build the other 85%.
Why This Matters
When someone asks ChatGPT 'what's the best [your category] in [your city]?' the AI pulls its answer from review sites, roundup articles, and community discussions. If you're not on those platforms -- or your profiles are incomplete -- the recommendation goes to whoever IS there. Your competitors. Earned visibility is the fastest path to AI recommendation.
What I Do
- ›AI citation audit -- I test what ChatGPT, Perplexity, and Google AI say about your business right now
- ›Review platform audit and optimization (Google Business Profile, Yelp, Facebook, G2, Capterra, industry-specific directories)
- ›Listicle and roundup gap analysis -- I find every 'best of' article in your category and check if you're listed
- ›Listicle infiltration campaign -- pitching your business to existing roundup articles that AI already cites
- ›Reddit and community monitoring -- tracking mentions and sentiment in forums AI reads
- ›Press and media presence assessment -- podcast appearances, guest posts, news coverage
- ›YouTube channel and video presence audit
- ›Wikipedia presence check (Wikipedia accounts for 7.8% of ChatGPT citations)
- ›Monthly AI citation tracking -- before/after screenshots showing progress
What missing earned visibility costs
- —AI recommends your competitors by name because they appear on the platforms AI trusts -- and you don't
- —Every 'best of' listicle you're missing from is a recommendation that goes to someone else
- —Incomplete review profiles signal to AI that your business lacks validation and social proof
- —You invest in your website but get no AI visibility because third-party signals are missing
What improves with earned visibility
- ›AI systems start citing and recommending your business by name
- ›Complete review profiles on the platforms AI trusts build compounding credibility
- ›Presence in roundup articles creates backlinks AND AI citation sources simultaneously
- ›You control more of the narrative around your business across the platforms that matter
Common Questions
What's the 85/15 split?
An analysis of 21,311 brand mentions across ChatGPT, Claude, and Perplexity found that brands are 6.5x more likely to be cited through third-party sources than through their own websites. Nearly 90% of those third-party mentions come from listicles, comparisons, and reviews. That's the 85/15 split -- and it means earned visibility is the bigger lever for AI recommendation.
How long does it take to see AI citation improvements?
Review platform optimization and listicle presence can influence AI recommendations within weeks to months. AI systems update their knowledge and search indexes regularly. The key is building consistent presence across multiple trusted sources rather than trying to manipulate a single citation.
Can I control what AI says about my business?
Not directly -- but you can heavily influence it. By building complete profiles on review platforms, getting listed in roundup articles, generating positive reviews, and creating content on platforms AI trusts, you shape the information AI draws from. My role is to build that foundation systematically.
Ready to Start?
I'll analyze your site, show you where the gaps are, and give you a clear plan to close them.
Get Your Audit & Proposal