Lesli Rose: LinkedIn Visibility Report

1. Profile Foundation 11 / 15

Checks the basics that show up before anyone reads a word: custom URL, location, industry, contact visibility, Open-to state.

Fix List

• Turn on Open to Providing Services. Pick "SEO" and "Marketing Consulting" as the services. This adds a banner on your profile and puts you in LinkedIn's service-provider search surface.
• Update Location to Harvey, New Brunswick, Canada. "Canada" alone is too broad for local search. A specific city strengthens hometown SEO and gives journalists and podcasters a concrete detail.
• Verify your banner image communicates "AI Visibility Audits" in one read. If it's the default blue, that's a free real estate miss.
• Verify your profile photo is close-cropped, shows eye contact, and is less than 18 months old. Headshot age is a trust signal.

2. Positioning and Messaging 13 / 15

How quickly and clearly a cold reader understands who you help, what problem you solve, and why you're the one to call.

Your Headline Today

AI Visibility Consultant | SEO Audits for Growth-Phase Businesses | 25+ Years in Digital Marketing | lesli.com

110 of 220 characters. You're leaving 110 characters on the table. Per GetCatalyzed 2026, profiles that use 180 to 220 characters rank measurably higher in LinkedIn search.

Recommended Rewrite

AI Visibility Consultant | SEO Audits for Growth-Phase Businesses | 25+ Years in Digital Marketing | lesli.com

AI Visibility Consultant | I help growth-phase SaaS, vet, and pro services get cited by ChatGPT, Perplexity, and Google AI | 35+ audits delivered | Schema + Entity + Earned Visibility | lesli.com

About Section

3. Proof and Credibility 4 / 15

Can a cold visitor see evidence that you've done this work before? Featured section, recommendations, Skills, and experience bullets are the four proof surfaces.

Skills Rewrite (pin these 3 at the top)

1. AI Search Optimization
2. Schema Markup & Structured Data
3. SEO Audits

Add 10 to 20 more Skills below the top 3: Technical SEO, Local SEO, Google Business Profile, Entity SEO, Knowledge Graph, GEO (Generative Engine Optimization), Content Strategy, AI Crawler Optimization, llms.txt, Core Web Vitals, Next.js SEO, Webflow SEO, WordPress SEO, Marketing Consulting, B2B Lead Generation.

Experience Bullets: Outcome vs Duty Test

Pulled 3 bullets from your current experience section and applied the outcome test:

Featured Section and Recommendations

• Verify Featured section contains at least 3 items. Recommended: lesli.com, the most-viewed audit, a signature blog post.
• Ask 3 of your 35+ audit clients for a written recommendation. Script: "Would you write 2 sentences on the one change from the audit that moved the needle for you?" Specific > generic.
• Review recommendations recency. A recommendation from 4 years ago at a different company doesn't help your current ICP.

4. Content Strategy 7 / 20

The largest single category in LVS-100. 2026 LinkedIn rewards format diversity, dwell-time design, and consistent cadence more than any other signal.

Sampled Posts (April 2026)

Format Mix vs 2026 Benchmarks

The Carousel Play

Newsletter

5. Engagement and Network 6 / 15

Your Social Selling Index plus how actively you participate in conversations.

Your SSI: 44 of 100

Top 24% in the Business Consulting and Services industry (industry average SSI = 35). Top 44% in your immediate network (network average = 40). You're above both averages but a long way from the "Good" threshold of 65 to 70 per Kanbox 2026.

SSI Priority Moves

• Find the Right People (8.92, weakest pillar). LinkedIn measures this via saved searches, connection requests to relevant profiles, and active use of search filters. Run 3 targeted searches per week on "urgent care vet" owners and "growth-phase SaaS" founders, save the search, send 10 connection requests per week with a one-line context message.
• Professional Brand (10.95). Driven by Featured section completeness, profile 100% complete checkmark, endorsements on your top skills, and content posting consistency. The Skills fix (Section 3) will immediately lift this number.
• Engage with Insights (10.12). Comment on 5 posts per day from peers and ICP. Not reactions, substantive comments. LinkBoost reports comments outweigh likes 15x as algorithmic signals in 2026.
• Build Relationships (14.38, strongest pillar). Keep the momentum. This pillar rewards response to connection requests, messages answered, and InMail activity.

6. Algorithm Alignment 4 / 10

How well your content design fits what the 2026 LinkedIn algorithm actually rewards: Depth Score, dwell time, format, and link hygiene.

Depth Score Design

Per Richard van der Blom's Algorithm InSights Report 2025, the LinkedIn algorithm has shifted from velocity-based ranking to a Depth Score model that evaluates posts across a 3 to 8 hour window. Posts earn Depth Score by getting viewers to spend 61+ seconds on them, which correlates with 15.6% engagement versus 1.2% for quick scrolls (DataSlayer Feb 2026).

Your "Ouch! Go over your website with a fine tooth comb" post is the inverse of Depth Score design: 9 words, nothing to dwell on. The algorithm can't reward dwell time that doesn't exist.

Fix List

• Move every external link from post body to the first comment. Add "[link in comments]" at the end of the post body if you want to signal where it is.
• Kill one-liner posts. Minimum 120 words for text posts. If the idea isn't worth 120 words, it's worth a DM to one specific person, not a public post.
• Record one native video per week, 30 to 90 seconds. Per Visla 2026, short videos (under 30 sec) achieve 200% higher completion and LinkedIn Live delivers 7x more reactions than standard uploads.
• Publish one PDF carousel per week. Start by repurposing your existing audit scoring tables.

7. Discoverability 7 / 10

Whether LinkedIn's internal search and the AI systems that index public LinkedIn content can classify you correctly.

Fix List

• Fix the Skills field (see Section 3). This is the one thing dragging your discoverability score from 9 down to 7.
• Add 3 to 5 hashtags to every post. Mix of niche (#SchemaMarkup, #AISearch, #GEO) and broad (#SEO, #DigitalMarketing). LinkedIn uses hashtags as content classification signals.
• Set your LinkedIn newsletter title to include "AI Visibility" so newsletter subscribers surface in "AI Visibility" search.

Competitive Benchmark: You vs 4 Peers

Peers selected based on overlap with your AI visibility / SEO consulting positioning. All data from public sources as of April 17, 2026.

Three Observations

Engagement Rate Benchmarks (for context)

Note: LinkedIn has the steepest engagement drop-off of any platform as follower count grows. Nano creators (1K to 10K) get 5x higher engagement rates than mega accounts per GrowWithGhost 2026. Your current follower tier is actually an advantage, not a disadvantage. Fix the format mix and you'll outperform Aleyda's engagement rate while she still has 20x your followers.

30-Day Roadmap

Ranked by impact-per-minute. Do these in order.

Do This Week (profile fixes, under 2 hours total)

• Replace Top 3 Skills with AI Search Optimization, Schema Markup & Structured Data, SEO Audits. Add 15 supporting skills below.
• Turn on Open to Providing Services. Select SEO, Marketing Consulting, and Digital Marketing.
• Update location from Canada to Harvey, New Brunswick, Canada.
• Rewrite headline to 196 characters using the template in Section 2.
• Fix the missing space in About: "recommended by AI.Most businesses" to "recommended by AI. Most businesses."
• Add double line breaks between paragraphs in About.
• Verify Featured section contains 3 to 5 items. Add if empty: lesli.com, your most-viewed audit, your "Does your website speak the same language as ChatGPT?" post.

Do in Weeks 2 to 3 (content pivot)

• Repurpose your "Johns Creek urgent care vet" post as a 7-slide PDF carousel. Cover slide with hook, one slide per comparison table, final slide with CTA and link-in-first-comment.
• Record one 30 to 60 second native video: "The one thing every urgent care clinic gets wrong on their Google Business Profile." Shot on phone, no editing.
• Move every external link from post body to first comment in all future posts.
• Scale the existing newsletter to weekly cadence. Cross-promote every issue from a same-day LinkedIn post. Move the newsletter name into your headline so it surfaces in search.
• Request 3 recommendations from past audit clients. Script provided in Section 3.

Measure at Day 30

• SSI recheck at linkedin.com/sales/ssi. Target: move from 44 to 55+.
• Engagement rate on 8 new posts. Target: 4%+ average (up from the text-only baseline).
• Inbound DMs. Baseline this week (how many audit inquiries did you get?), compare at day 30.
• Profile views per week (LinkedIn analytics tab). Target: 3x current.

90-Day Transformation

What the next 12 weeks look like if the 30-day roadmap lands and you hold the cadence. Directional outcomes, not numeric projections.

Projections depend on execution consistency. The 30-day fixes alone (Skills, Open-to, headline, link-in-comments) will lift performance; the 90-day outcomes require consistent weekly cadence.

Live Case Study: I'm Running This Audit On Myself

This is unusual. Most SEO and LinkedIn consultants publish audits of clients. I'm publishing the audit of my own profile, then tracking every fix in public, week by week, for 12 weeks. If the LVS-100 framework works, the proof should show up in the numbers. If it doesn't, that'll be obvious too.

Baseline Snapshot (April 17, 2026)

My Task List (locked in, public)

These are the specific, dated actions I'm committing to. Each week I'll check off what shipped.

Week 1 (April 17 to 23)

• Replace Top 3 Skills with AI Search Optimization, Schema Markup, SEO Audits
• Add 15 supporting skills aligned with AI Visibility niche
• Turn on Open to Providing Services (SEO + Marketing Consulting + Digital Marketing)
• Update location from Canada to Harvey, New Brunswick, Canada
• Rewrite headline to 196 characters
• Fix About section typo and add paragraph breaks
• Audit Featured section, add 3 to 5 items if empty

Weeks 2 to 3 (April 24 to May 7)

• Repurpose Johns Creek urgent care vet post as a 7-slide PDF carousel
• Record first 30 to 60 second native video (phone, no editing)
• Move all external links in new posts to the first comment
• Scale newsletter to weekly cadence (currently 4 issues published) and cross-promote each issue from a same-day LinkedIn post
• Request 3 recommendations from past audit clients

Weeks 4 to 12 (May 8 to July 10)

• 1 PDF carousel per week in the "I audited every {vertical} in {city}" series
• 1 native video per week
• 1 newsletter issue per week (continuing from current 4 published)
• 5 substantive comments per day on peer and ICP posts
• 10 targeted connection requests per week with one-line context
• SSI recheck at day 30 and day 90

Weekly Progress Log

Weekly entries will be added here every Friday. The goal: move LVS from 50 to 75+ and SSI from 44 to 65+ in 12 weeks, and show the work.