The Book, Serialized
The AI Visibility Stack
How to Become the Business AI Recommends by Name
I am publishing my book one chapter at a time, a new chapter every week. Five layers, built bottom up, each one grounded in work real businesses have actually done. Everything here is free to read. The full book, including Part 3, goes to the list first.
Part 2: The Stack
Foundation
Crawlability, indexation, AI bot directives, Core Web Vitals, canonical hygiene, and the Organization, Person, and Service schema that make your business legible to answer engines.
Trust
Reviews, original research, third-party mentions, author markup, brand-name consistency, and the Knowledge Panel: the corroboration set answer engines verify you against.
Authority
Pillar-and-cluster structure, internal linking, freshness on the pages that matter, and a topic map that mirrors how buyers actually phrase their questions.
Extraction
Answer-first writing, atomic self-contained passages, content crawlers can reach in the HTML, and honest entity markup that lets an answer engine lift and quote you.
Recommendation
Systematic advocacy, review velocity over review count, a customer lifecycle designed to generate reputation, and the recommendation test that closes the loop.
Part 3: Operating the Stack
The Diagnostic, The Roadmap, and The Long Game
Part 3 is the operating manual: the full diagnostic, the 90-day roadmap, and the multi-year playbook. It is not being serialized. It ships inside the complete book, and the list gets the full PDF first, free, the day it launches.
Want the Stack Applied to Your Business?
The book teaches the methodology. The Visibility Report shows where your business stands on it today, and what to fix first.
Run Your Visibility Report