System 2 of 3
AI Doesn't Rank Your Website.
It Reads Consensus. I Engineer It.
9 sessions. Two phases. One goal -- make AI systems recommend your business by name, consistently, across every platform that matters.
AI does not rank your website. It scans the internet for consensus. When multiple trusted sources say you're the best at what you do, AI repeats that. I engineer that consensus in your favor -- owned infrastructure first, then earned visibility across the platforms AI already trusts.
Phase 1
Owned Infrastructure
AI Visibility Audit
I run 5-10 core queries across ChatGPT, Perplexity, and Google AI. Screenshot every result. Capture who gets cited and from what sources. This establishes your baseline AI Visibility Score -- the number we improve from here.
Entity & Structured Data for AI
Organization, Person, and Service schema optimized specifically for AI extraction. Entity clarity across every platform. An AI-optimized About page with clear entity statements that machines can parse and cite.
llms.txt & AI Crawler Configuration
I create your llms.txt file, configure robots.txt with explicit AI crawler allows (GPTBot, ClaudeBot, PerplexityBot), and build FAQ schema designed for AI extraction. This is the infrastructure that lets AI read you.
Answer-First Content Structuring
I restructure your key pages so AI can extract and cite them. Self-contained sections, factual statements, direct answers. FAQ content with FAQPage schema. Every page becomes a source AI wants to reference.
Phase 2
Earned Visibility
Platform Authority Setup
Google Business Profile, Yelp, Facebook, industry directories. Complete profiles, NAP consistency, keyword-rich descriptions. Review platform optimization. These are the third-party sources AI trusts most.
Review Engine Activation
A review request system with scripts, QR codes, and follow-up sequences. A 30-day campaign to build review momentum. Response templates. No incentives -- platform-compliant only. Real reviews from real customers.
Citation Target Mapping & Outreach
I search 'best [service] in [city]' and collect the top 20-30 articles that AI already cites. Log every URL, author, and inclusion status. Then I reach out to article authors with updated info, quotes, and images. Follow up twice.
Phase 3
Signal Expansion
Signal Expansion & Social Distribution
Reddit participation, press outreach, YouTube content, local and industry mentions. Plus the content multiplication layer -- one piece of content transformed into LinkedIn posts, Facebook posts, X threads, Instagram captions, and short-form scripts. Published across platforms. Every post is a new signal.
AI Visibility Re-measurement
I track the same 5-10 queries across all 3 platforms. Calculate your new AI Visibility Score. Before vs. after comparison. New citation sources identified. This is the proof -- real numbers showing exactly how your AI presence changed.
The AI Visibility Score
10
Queries tracked
3
Platforms (ChatGPT, Perplexity, Google AI)
30
Opportunities to appear
I run 10 queries that matter for your business across 3 AI platforms. That gives us 30 opportunities for you to appear. If you show up in 9 of 30, your AI Visibility Score is 30%. I track this monthly and target steady improvement. The goal is simple -- make AI recommend you more often than it recommends your competitors.
Investment
$8,000 -- $15,000
One-time. 9 sessions.
Scope depends on industry, competition, and current AI presence. The audit reveals exactly where you stand so we know where to start.
Run Your AI Visibility Action PlanFrequently Asked
What is the AI Visibility System?+
The AI Visibility System is a 9-session productized engagement that ships every layer of the AI Visibility Stack into your business in roughly 90 days. Sessions cover the AI Visibility audit baseline, schema and structured data, content architecture, E-E-A-T signal expansion, llms.txt and AI bot directives, third-party citation work, and measurement infrastructure. Pricing 8,000 to 15,000 CAD depending on scope.
How is this different from the AI Visibility Build?+
The Build is a 14-day productized SKU at 2,500 CAD that ships three specific tools (Calculator, Comparator, Lookup). The System is a 90-day full-stack engagement that ships the entire 5-layer Stack, not just three tools. Build is the wedge for buyers who want a specific deliverable. System is for buyers who want the complete methodology applied across their business.
What happens in each of the 9 sessions?+
Session 1: AI Visibility audit baseline (10-query diagnostic across 3 platforms). Sessions 2-3: schema and structured data. Sessions 4-5: content architecture and pillar pages. Sessions 6-7: E-E-A-T signal expansion (citations, third-party mentions, original research). Session 8: AI Discoverability layer (llms.txt, bot directives). Session 9: measurement and handoff. Each session has a written deliverable.
How long is the engagement?+
90 days from kickoff to handoff. Sessions are scheduled at 7 to 10 day intervals to allow time for implementation between meetings. Faster pace is possible for clients with internal dev resources; slower pace is possible if you need more time per layer. The 90-day frame is a default, not a hard constraint.
What is the price range and what determines it?+
8,000 to 15,000 CAD. Determinants: number of domains under management, content library size, number of buyer personas, integration complexity, and whether your team or my team does implementation. A solo consultant with one site lands at the bottom of the range. A multi-domain SaaS with international structure lands at the top.
Will I see my AI Visibility Score on the dashboard?+
Yes. The AIVS dashboard tracks your 30-cell score grid (10 queries × 3 platforms) before, during, and after the engagement. You see exactly which buyer queries cite you vs your competitors and how that changes through the engagement. The dashboard becomes the proof artifact that justifies the next year of work or maintenance.
Can I cancel mid-engagement?+
Yes. The engagement bills per session, not upfront. If after Session 1 or Session 2 you decide it is not the right fit, you stop and only pay for the sessions delivered. No clawback, no contract trap. Most cancellations happen between Session 1 and Session 2 when the buyer realizes they want to implement themselves.
Who is the System for?+
Solopreneurs, consultants, coaches, and SMB founders running real businesses with annual revenue between 250,000 and 10 million CAD, decent Google rankings, and a real need to be recommended by AI assistants. The methodology assumes existing infrastructure (a real site, real content, real customers). The System amplifies what is there; it does not bootstrap from zero.
Who is the System NOT for?+
Pre-revenue startups, businesses without a real website, companies pursuing pure traffic without a conversion path, brands that want guaranteed AI mentions on a specific date, agencies looking to white-label the methodology, or anyone whose primary problem is brand strategy or product-market fit rather than visibility. For those situations, the engagement does not deliver good ROI.
Can my team participate in sessions?+
Yes. Up to 4 named team members per session at no additional cost. Most engagements have the founder plus one technical lead in every session. Some have a marketing lead joining for content sessions and a dev lead joining for technical sessions. Larger teams (5+) work but the pace slows because more people means more decisions to align.
What is the success metric?+
Two metrics: AI Visibility Score change (from baseline at Session 1 to 90-day post-engagement) and qualified inbound (form submissions, calls, demo requests) referencing AI as the discovery channel. Most engagements move score from under 10 percent to between 30 and 60 percent in 90 days. Qualified inbound improvement varies by industry and existing content infrastructure.
Do you guarantee outcomes?+
I guarantee a verifiable AI Visibility Score change and complete delivery of the 9-session scope. I do not guarantee specific revenue outcomes, AI mentions in specific products, or top-N ranking on any platform. AI assistants update retrieval continuously and no honest consultant can guarantee a specific quote. The score change and the deliverables are guaranteed; the business outcomes downstream of those depend on your offer and market.
How do I qualify for the System?+
Run an AI Visibility Action Plan first (no cost). The Action Plan determines whether the System is a fit. About 40 percent of Action Plan recipients are not a fit (wrong size, wrong stage, wrong layer being broken) and I tell them so directly. The other 60 percent get a quote tailored to their site. Action Plan first, System second.
Can I start with the Build instead?+
Yes. The Build is a 14-day, 2,500 CAD productized engagement that ships three specific tools. Some clients start with the Build to validate the methodology on a small scope, then upgrade to the System for the full Stack. The Build counts as a credit toward the System if you upgrade within 90 days of Build delivery.
Find Out If AI
Recommends You
The audit includes an AI discoverability check across ChatGPT, Perplexity, and Google AI. You'll see exactly where you stand -- and what it would take to change the answer.
Run Your AI Visibility Action Plan