Honest Scope
What I Guarantee.
What I Don't.
Every consultant in the AI Visibility space talks about results. Most are vague about which results they actually control. Here is the plain-English version: what is guaranteed, what is not, and why the distinction matters.
What I do guarantee
Six things on every engagement.
On-time delivery, or your money back
Your $997 AI Visibility Action Plan is delivered within 5 business days (up to 10 for complex, multi-domain sites). If I miss that window for any reason within my control, you get a full refund and you keep the report.
A report worth the price, or your money back
If your Action Plan does not clearly show what is blocking your AI visibility and the prioritized fixes to change it, tell me within 7 days of delivery and I refund it in full. No forms, no runaround.
Every deliverable is yours to keep
The Action Plan, the roadmap, and the competitor comparison are yours, whether or not you hire me to implement. No lock-in, no dependency on my continued service. You could hand the report to any developer and they would know exactly what to do.
Verifiable AI Visibility Score, not vibes
Every engagement is anchored to a 30-query AIVS Score baseline (10 buying-intent queries × 3 platforms). Implementation engagements (Build, Retainer) re-run the same 30 queries so the change is measured, not asserted. The number is your defensible proof of work.
Source code ownership on the Build
Every tool shipped during an AI Visibility Stack Build is delivered with full source code. Host it yourself, modify it, migrate it, or hand it to a different developer. There is no ongoing license, no vendor lock-in, no recurring fee for the tools.
You work directly with me
You communicate with me. Not an account manager, not a chatbot, not a ticket queue. Email, Loom, or a scheduled call. The person who does the work is the person you talk to about it.
What I do not guarantee
Five things no honest consultant should promise.
A specific AI quote in a specific product
I will not guarantee that ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews will mention your business on a specific query. AI assistants update retrieval continuously and no consultant controls their algorithms. Anyone who guarantees this is being dishonest.
A specific Google ranking position
I will not guarantee top-N ranking on Google for any keyword. SEO is not the deliverable; AI visibility is. Google rankings often improve as a side effect of the methodology, but the work targets the AIVS Score, not a ranking position.
Revenue or lead-volume targets
I will not guarantee a specific number of leads, calls, demos, or dollars from the work. Those depend on your offer, your pricing, and your sales process. AI visibility is one input; conversion is a separate business problem.
Outcomes from advice you choose not to act on
If the Action Plan tells you what to fix and the fixes are not implemented, the outcome is not on me. You can implement it yourself, have me implement it (the Build), or not act at all. Only the first two move the score.
Outcomes long after the work ships
E-E-A-T signals (Layer 4) compound over 6 to 12 months. Gains that appear well after an engagement ends are real but hard to attribute cleanly. If you want ongoing measurement, the AIVS dashboard tracks your score month over month.
Most consultants in this space promise outcomes they do not control.
I get it. The AI Visibility category is new. Buyers are skeptical. Vague guarantees feel like the easiest way to close a sale. The problem is, when those guarantees do not hold up, the consultant has lost the relationship and the buyer has lost the budget. Both sides are worse off.
Honest guarantees on what I deliver. Honest non-guarantees on what I do not control. The methodology either works for you or it does not. Either way, you keep the deliverables and the diagnosis. That is the whole guarantee.
Frequently Asked
Is there a money-back guarantee on the $997 Action Plan?+
Yes, two ways. One: if I do not deliver within 5 business days (10 for complex sites) for a reason within my control, you get a full refund and keep the report. Two: if you read it and it does not clearly show what is blocking your AI visibility and how to fix it, tell me within 7 days and I refund it in full.
Why guarantee the score change but not the AI quote?+
The score change comes from doing the methodology correctly, which I control. AI quotes from ChatGPT or Perplexity are controlled by the assistant's training data and retrieval algorithm, which I do not. I guarantee what I deliver, not what I do not control.
What happens if my score moves less than expected on an implementation engagement?+
I diagnose why at no additional charge. Most score-stalling cases come down to one of three patterns. One: Layer 4 (E-E-A-T) signal acquisition lag, which compounds over 6 to 12 months. Two: industry-specific search demand I underestimated at baseline. Three: implementation shipped but had not been crawled yet at re-measurement. The diagnosis tells you which applies.
Is there a money-back guarantee on the Build?+
The Build bills 50 percent on quote approval, 50 percent on delivery. If you cancel after the deposit but before delivery, the deposit is non-refundable (it has covered discovery and partial build work). If I fail to deliver within 14 days for reasons within my control, the second 50 percent is waived.
What if I don't get any leads from this work?+
Leads depend on conversion infrastructure (offer, pricing, landing page, sales process) which sits downstream of AI visibility and outside the scope of the work. The work makes you visible to AI assistants and search. What you do with that visibility is a separate business problem. Many clients pair the work with a conversion review if leads are the constraint.
Can you guarantee my business will show up in ChatGPT for a specific query?+
No. I will not guarantee specific AI mentions on specific queries from specific platforms. What I guarantee is the methodology and the measured score change. Specific quote outcomes depend on variables outside my control: retrieval changes, query-time variability, knowledge cutoffs, model updates, and competitor activity.
What if you go out of business or stop doing this work?+
Every deliverable is yours to keep regardless of my business status: the Action Plan, Build source code, and any dashboard data export. None of it is locked behind my continued service. If you ever need to migrate to another consultant, the deliverables document the work well enough to hand off.
Start with your
Visibility Report.
See what AI and Google surface about you today. No cost, no obligation. When you are ready for the full fix list, the $997 Action Plan comes backed by the guarantee above.
Run Your Visibility Report