The Full Audit
Competitors. Code. Roadmap. PDF.
The AI Visibility Action Plan shows you what's broken. This one shows you how your competitors score, gives you the code to fix everything, and maps the next 90 days.
You've seen your scores. You know what's broken. Now you need two things: how you compare to your competitors, and the exact implementation assets to close the gaps. That's what the full audit delivers.
Action Plan vs Full Audit
Action Plan
The Diagnostic
- ✓7 visibility scores with breakdowns
- ✓Critical issues identified with severity
- ✓AI citation audit (who gets recommended instead of you)
- ✓Review platform scorecard
- ✓Listicle gap analysis
- ✓Social SEO snapshot
- ✓General fix direction for each issue
Free
No obligation. Yours to keep.
Full Audit
The Diagnostic + Implementation
- ✓Everything in the AI Visibility Action Plan
- ✓5 competitors fully audited and scored
- ✓Side-by-side comparison table (you vs all 5)
- ✓Copy-paste schema code blocks for every page
- ✓Complete robots.txt + llms.txt files
- ✓Keyword pillars with search volume data
- ✓90-day implementation roadmap (weekly phases)
- ✓Site architecture recommendations
- ✓Tech stack assessment + migration path
- ✓Backlink gap analysis with outreach targets
- ✓Link building strategy (5+ specific opportunities)
- ✓Revenue impact calculator
- ✓PDF download for your team
$997
One price. Every business. Every industry.
Competitor Intelligence
Most audits tell you what's wrong with your site. This one shows you exactly how you compare to the businesses taking your leads. I identify your top 5 competitors -- based on who ranks for your keywords, who AI recommends, and who appears in the "best of" articles your customers read -- then run the full scoring framework on each one.
What the competitive analysis includes:
- ›Side-by-side comparison table -- Your scores vs all 5 competitors across every category. Your row is highlighted. Sorted by overall score so you see exactly where you rank.
- ›Competitive gap analysis -- The specific categories where competitors outscore you -- and the categories where you already lead. This tells you where to invest and where to protect.
- ›5 competitor mini-audits -- Each competitor gets their own profile with all 7 scores, top 3 strengths, top 3 weaknesses, and a 'your advantage' callout showing what you can exploit.
- ›Backlink gap targets -- Sites linking to your competitors but not to you. These are warm outreach targets -- they already cover your industry.
When someone asks ChatGPT "what's the best [your category]?" it pulls from the same roundups, reviews, and directories your competitors appear in. The competitive analysis shows you exactly which battles to fight first.
Implementation Assets You Can Hand to Your Team
The full audit is designed to be actionable without hiring anyone else. Every recommendation comes with the code, the content, or the plan to execute it.
Schema Code Blocks
Copy-paste JSON-LD for Organization, LocalBusiness, FAQPage, Product, Person, BreadcrumbList -- every type your site needs. Ready for your developer.
robots.txt + llms.txt
Complete files with AI crawler directives. Drop them on your server. 10-minute fix that opens your site to ChatGPT, Claude, and Perplexity.
Keyword Pillars
4-6 keyword clusters with search volume data, pillar page recommendations, and internal linking strategy. Built from your actual competitive landscape.
90-Day Roadmap
Weekly phases: emergency fixes (week 1), schema and structure (weeks 2-3), content activation (weeks 4-6), pillar pages (weeks 7-9), authority building (weeks 10-12).
Link Building Strategy
5+ specific outreach targets: chamber of commerce, sponsorships, guest post publications, unlinked brand mentions, and competitor backlink gaps.
PDF Report
Download the full audit as a PDF. Share it with your team, your board, or your agency. Print-optimized with branded formatting.
How the Scoring Works
Every score is a weighted composite of verifiable data points, not a subjective impression. Where possible, scores are anchored to third-party tools: Google PageSpeed Insights for performance, Ahrefs Domain Rating for authority, actual review counts from real platforms, and live AI citation results from ChatGPT, Perplexity, and Google AI.
Technical SEO
11 signals: PageSpeed score, HTTPS/SSL status, mobile usability, title tags, meta descriptions, canonical tags, sitemap, robots.txt, URL structure, security headers, duplicate content.
On-Page SEO
6 signals: H1 structure, internal linking depth, image alt text coverage, OG tags, content quality, keyword targeting. Checked across 5+ actual pages.
Schema / Structured Data
8 signals: counts JSON-LD types present out of recommended for your business type. Reports the ratio (e.g., '3 of 8 recommended types present').
AI Discoverability
7 signals: llms.txt presence, AI crawler access in robots.txt, entity clarity, FAQ schema, content extractability, structured formatting, cross-platform consistency.
Content / Blog
7 signals: blog exists, post volume, freshness (last publish date), topic coverage, depth (word count), structure (headings/lists/images), FAQ content.
Social SEO
7 signals: platform presence count, bio optimization, Google indexing of social content, cross-platform consistency, content searchability, verification, video presence.
Earned Visibility
7 signals: AI citation results (live queries), review platform presence and counts, listicle appearances, Ahrefs DR, community mentions, press coverage, Wikipedia.
The full scoring breakdown is shown under each score card in your audit so you can verify every line item. The composite weighting is our framework -- no universal industry standard exists for AI discoverability scoring. The value is in the specific gaps identified and how you compare to your competitors, not the absolute number.
Who This Is For
The full audit is for businesses that are past the "do I have a problem?" stage and into the "I need to fix this" stage.
Growth-phase businesses actively scaling
Companies with a developer or marketing team ready to execute
Business owners who want to hand a document to their team and say 'do this'
Businesses that already got the AI Visibility Action Plan and want the full picture
Companies preparing board or investor materials on digital presence
Anyone who wants to know exactly how they compare to their competitors
How It Works
Start with the AI Visibility Action Plan
If you haven't already, request the AI Visibility Action Plan first. It gives you your scores and critical issues. Most people decide whether they want the full version after seeing their numbers.
Request the full audit
Tell me your business, your industry, and any specific competitors you want included. I'll confirm the scope and pricing based on your business size and complexity.
Receive your full report
Within 3-5 business days, you get a hosted audit page with your results plus a PDF download. Everything is implementation-ready -- schema code, robots.txt, keyword pillars, competitor data, and the 90-day roadmap.
Investment
$997
One price. Every business. Every industry.
- ✓20-section audit with full scoring breakdowns
- ✓5 competitors fully audited + comparison table
- ✓Copy-paste schema, robots.txt, llms.txt
- ✓Keyword pillars with search volume data
- ✓90-day implementation roadmap
- ✓Link building strategy + backlink gap analysis
- ✓Revenue impact calculator
- ✓PDF download + hosted page
Same deliverables whether you're a solo consultant or a 50-person company. No scoping calls. No variable quotes.
Track It Over Time
One audit shows you where you stand today. Tracking shows you whether you're winning. AI citation results, share-of-voice versus your competitors, sentiment, and review counts all shift week to week. A static snapshot gets stale fast.
Monthly Tracking
Visibility Tracking
$199/mo
Billed monthly. Cancel anytime.
- ✓Full re-run of your AI Visibility Report every 30 days
- ✓Score deltas vs last month, per category
- ✓AI citation tracking across ChatGPT, Perplexity, Gemini
- ✓Sentiment shift (positive / neutral / negative mentions)
- ✓Share-of-voice movement vs your top competitors
- ✓New listicle / review platform appearances flagged
- ✓Prioritized action list each month, not a dashboard
- ✓Email-delivered, no login required
Available after your first Visibility Report. Pause or cancel anytime.
Quarterly
Quarterly Visibility Report
$999/yr
Billed once. Four full re-runs per year.
- ✓Four full Visibility Reports across 12 months
- ✓Quarterly competitor movement analysis
- ✓Leads You're Missing impact update each quarter
- ✓Annual roadmap recalibration
- ✓Best for stable industries with slower competitor cycles
Available after your first Visibility Report.
Most clients start with the one-time $997 Visibility Report and add monthly tracking the same week the report is delivered. The first month of tracking is the easiest time to catch what's already moving.
Common Questions
What's the difference between the AI Visibility Action Plan and the full audit?
The AI Visibility Action Plan is a diagnostic snapshot -- it tells you what's broken and why it matters. The full audit adds 5 competitor benchmarks, copy-paste implementation code (schema, robots.txt, llms.txt), keyword pillars with search volume, a 90-day roadmap, and a PDF. The free version tells you WHAT to fix. The full version gives you HOW.
How are the visibility scores calculated?
Each category is scored 0-100 as a weighted composite of verifiable signals -- Google PageSpeed scores, SSL status, actual review counts, Ahrefs Domain Rating, live AI citation results, and on-page element checklists. The full breakdown is shown under each score card so you can verify every line item.
How long does it take?
3-5 business days from confirmed scope. The competitor research and implementation code take additional time compared to the free version.
Do I need to give you access to anything?
No. The audit uses only publicly available data -- your website, search results, AI responses, review sites, and social profiles. No logins or passwords needed.
Can my team execute from this document alone?
Yes. Schema code blocks are copy-paste ready, files are complete, keyword pillars include search volume, and the roadmap breaks implementation into weekly phases. Your developer, your marketing team, or your agency can execute the full plan from the document.
What's the difference between monthly and quarterly tracking?
Monthly tracking ($199/mo) is a full Visibility Report re-run every 30 days with score deltas, sentiment shifts, share-of-voice movement, and a fresh prioritized action list. It's the right fit if your industry moves fast or you're actively shipping fixes and want to verify the work. Quarterly ($999/yr) is four re-runs per year, billed once, designed for stable industries where 90-day cycles are enough. Both require an initial Visibility Report.
Why is tracking a separate product instead of included?
Most visibility scoring services charge a monthly subscription for a dashboard you have to log into and interpret yourself. The one-time Report is the deliverable, fully owned. Tracking is a fixed-price retainer that re-runs the work, sends you the deltas, and tells you what to do next. You're paying for the analysis, not for access to a chart.
Ready for the Full Picture?
Start with the AI Visibility Action Plan if you haven't already. Or if you've seen your scores and you're ready to act, request the full version directly.
Questions? Email hello@leslirose.com