Does AI Understand
Your Website?
Most Websites We Test Don't Speak Its Language.
Not an automated score. Not a generic PDF. An 18-section manual analysis of your site across all five layers of the AI Visibility Stack™ — technical SEO, schema, content architecture, E-E-A-T, and AI discoverability — with a clear proposal at the end.
Comparable manual SEO audits run $750–$3,000 at agency rates. This one is $0. Diagnostic only — the snapshot tells you what's broken and why it matters. The fixes are reserved for the paid Action Plan ($297) referenced in Section 17.
Ranked #1 by ChatGPT for "best local SEO in Fredericton NB" — Fredericton Local SEO
Cited by ChatGPT immediately after launch — entity infrastructure built before go-live — Eny Osung / enyosung.com
Silo score 5/24 → 22/24 in 12 days — UK publisher
Request Your Snapshot
Submit before 4:30 PM AT on a weekday and your snapshot lands same day. After that, next business day. No credit card.
What You're Actually Getting
The hero compares your snapshot to a single comprehensive audit ($750–$3,000). Below is the same value sliced by Stack™ layer — what an agency typically charges to audit each layer on its own. Five separate diagnostics, billed individually, would run substantially more.
Technical SEO Foundation
Core Web Vitals, mobile usability, HTTPS and security, crawl errors, redirect chains, sitemap health, robots.txt, indexation.
Schema Markup Coverage
JSON-LD audit across 9 schema types (Organization, Person, Product/Service, FAQPage, Course, BreadcrumbList, AggregateRating, VideoObject, HowTo) with gap ratio and validation.
Content Architecture & Commercial Silo
Money page identification, top 3 conversion actions, topic cluster gaps, keyword pillar mapping, internal link architecture, conversion path rating.
E-E-A-T & Earned Visibility
Author bios, review surfaces, third-party citation footprint, trust signals, off-site presence across Reddit, listicles, Wikipedia, press.
AI Discoverability & LLM Optimization
llms.txt audit, AI bot directives (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), entity recognition, content extractability rating, ChatGPT and Gemini mention testing.
Total If Bought Layer By Layer
$2,100 – $7,700
Your Price Today
$0
Diagnostic across all five layers in one snapshot. No card. No commitment. The fixes for what we find are reserved for the paid Action Plan ($297) referenced in Section 17 — the snapshot is yours to keep regardless.
Pricing ranges reflect 2025 North American agency quotes for single-layer audit engagements (SMB to mid-market). Enterprise audits typically run 3–5x higher. Ranges, not flat numbers, because a Schema audit on a 12-page site is a different scope than one on a 4,000-page e-commerce catalog.
What's In The 18-Section Snapshot
Every section below appears in your snapshot. The numbers match the section numbers in the deliverable so you can navigate it directly. Sections 17 and 18 are the proposal and closing.
Executive Summary
What's genuinely strong about the business (because no buyer wants to read 18 pages of bad news first), the single biggest finding stated in plain English, why it matters in business terms (not SEO terms), and a Top 5 Priorities list. One read tells you whether to keep reading.
Site Snapshot & Health Scores
5-category scorecard with a 0-100 score for each: Technical, On-Page, Content, Schema, and AI Discoverability. Plus a Current Assets grid showing what content, tech stack, social channels, and products you already have. The scorecard is the headline; the assets are what we can build from.
Critical Issue
The single biggest blocker, called out in a red callout with a SEVERITY badge. Includes what Google or AI sees right now, why it matters in plain language, and the cost of leaving it unfixed. This is the one thing that, if fixed alone, would move the needle most.
Technical SEO Issues
A diagnostic table with severity badges (Critical / High / Medium / Low) for every issue. Mobile usability problems framed by the percentage of your visitors on mobile. Security issues framed as trust erosion. The fix summaries name what's broken; the actual fix code is reserved for the paid Action Plan.
Meta Tags & Open Graph
Your homepage's actual title tag, meta description, OG tags, Twitter Card, canonical, and hreflang -- pasted as they exist today. Plus a Social Preview & Click-Through assessment: are your shared links earning the click? CTR risk rated Low / Medium / High.
Schema Markup Status
Status table for every schema type that should exist on a site like yours: Organization, Person, Product/Service, FAQPage, Course, BreadcrumbList, AggregateRating, VideoObject, HowTo. Each marked Present or Missing. Expressed as a ratio (e.g., '3 of 8 recommended types present') so the gap is unambiguous.
Commercial Silo Diagnosis
Is your site built to attract attention or built to convert buyers? We name your Top 3 Money Actions (Call, Book, Buy, Apply), check whether the pages a buyer actually needs exist, and rate the conversion architecture. Tease, not full strategy -- the strategy lives in the implementation engagement.
Keyword Pillars & Topic Clusters
The keyword themes you should own based on your business model + audience + current content. Topic-cluster gaps where you have one supporting article but should have 5. Anchored to real DataForSEO ranking data when available, not guesses.
Competitor Landscape (summary)
We name 3 competitors winning your category, with one headline gap each. The full per-competitor breakdown (5 competitors, side-by-side comparison tables across all categories) is reserved for the paid 5-Competitor Audit ($297) -- referenced in the proposal section.
AI Discoverability & LLM Optimization
Your AI Discoverability Score with reasons, what AI models look for vs what your site provides, and a Content Extractability rating (Low / Medium / High). Entity Recognition & Trust Mapping: can AI confidently identify who you are? When DataForSEO is wired, includes literal ChatGPT and Gemini responses to buyer-intent questions about your business.
Social SEO & Cross-Platform Discoverability
Profile scorecard for every relevant platform (TikTok, Instagram, YouTube, LinkedIn, Pinterest, Facebook, X). For each: bio optimization, keyword presence, verification status, Google indexing status, action needed. Plus video presence and cross-platform distribution assessment. Search no longer lives only on Google.
Earned Visibility & Third-Party Presence
Where else on the open web does your brand show up? Review platforms, listicle/roundup appearances, Reddit and community mentions, press coverage, YouTube, Wikipedia. AI assistants pull 85% of their citations from third-party sources -- this is the section that quantifies your off-site footprint.
Industry Pattern / Peer Comparison (when applicable)
If your category has known peer benchmarks, we add a side-by-side block. Useful when the strongest insight is 'the bar in your industry is on the floor and that is your advantage' -- common for coaches, consultants, professional services.
Bot Traffic & Origin Protection
Are AI bots even allowed to crawl you? Are aggressive bots eating your bandwidth? Origin server protection assessment, robots.txt audit for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), and the diagnostic for whether Bytespider should be blocked.
Site Architecture Cleanup
URL structure issues, navigation hierarchy problems, redirect chains, orphan pages, duplicate content. Diagnostic only -- the cleanup spec is in the paid Action Plan.
Tech Stack Assessment & Recommendation
What you're built on (WordPress, Squarespace, Wix, Shopify, Webflow, Next.js, Kajabi, Zenler, etc.), what that platform structurally enables or blocks, and a recommendation. For sites on builders that constrain schema or JS rendering, we make the migration case directly. For modern stacks, we recommend optimization not migration.
Choose Your Path Forward (the proposal)
Four clear choices, side by side. (1) Done For You -- book a free strategy call. (2) See How You Stack Up: 5-Competitor Audit, $297. (3) Get the Fix: Action Plan + 90-day roadmap, $297. (4) Both bundled: Full Pack, $497 (saves $97). Same prices ship to every snapshot -- no custom tiers based on business size.
Closing
Personal address to you by name. Acknowledgment of what you've already built (specific, not generic). The work ahead framed as structural, not creative. A final pointer back to the 4-choice proposal for whichever path fits where you are right now.
The Proposal At The End
Section 17 of every snapshot is a 4-choice menu. Same prices ship to every snapshot -- no custom tiers based on business size. Pick the path that fits where you are right now.
Done For You
Book a call30 minutes with Lesli to talk through the snapshot and decide which engagement fits. Build engagements start at $3,000 CAD. Retainers $999/month (Light) or $1,997/month (Full).
5-Competitor Audit
$297 CADFull per-competitor audit of 5 competitors with side-by-side comparison tables across technical SEO, schema, AI discoverability, social SEO, backlinks, and ranked keywords. Delivered in 2 business days.
Action Plan + 90-Day Roadmap
$297 CADComplete implementation spec: schema package, llms.txt, robots.txt, per-page meta, hero rewrite, earned-visibility hit list, and a 90-day prioritized roadmap. Self-implement or hand to your web vendor. Delivered in 2 business days from GSC access granted.
Full Pack (both, save $97)
$497 CAD5-Competitor Audit + Action Plan + 90-day roadmap, in one purchase. The complete picture: how you stack up against your competitors AND the exact spec to close the gap. Both ship in 2 business days.
How It Works
You submit the form
Your name, email, website URL, and (optionally) your biggest visibility challenge. That's all I need to start. No credit card.
I run the 18-section analysis
Manual analysis across all five layers of the Stack. Technical health, schema coverage, content structure, authority signals, AI readiness, social SEO, earned visibility, and competitive landscape. This is not automated.
You get the snapshot + the 4-choice proposal
Delivered as a detailed HTML page on lesli.com — not a PDF, not a slide deck. Submit before 4:30 PM AT on a weekday and it lands same day. Every finding tied to business impact. The proposal at the end gives you four clear paths forward, all with locked prices. Yours to keep regardless of next steps.
Frequently Asked
What is the Complimentary AI Visibility Snapshot?+
An 18-section manual analysis of your site across all five layers of the AI Visibility Stack: Technical SEO, Schema, Content Architecture, E-E-A-T Signals, and AI Discoverability. It tells you what's broken, why it matters in revenue terms, and exactly which one thing to fix first. The snapshot is diagnostic only -- the actual fix code, schema templates, and 90-day roadmap are reserved for the paid Action Plan ($297). The snapshot is yours to keep regardless.
Why complimentary? What's the catch?+
There is no catch and no credit card. The snapshot is genuinely free because (a) it qualifies us to each other before either of us commits to a paid engagement, and (b) most prospects need to see the diagnosis before they understand why the fix is worth $297 to $3,000+. If you read the snapshot and decide AI visibility is not a current priority, that is a fine outcome. About 25% of recipients pick exactly that path.
How is this different from a generic SEO audit tool?+
Generic tools score a site against a 200-point checklist optimized for Google search rankings circa 2018. The Snapshot scores against the modern recommendation surface: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It checks llms.txt, AI crawler directives, entity disambiguation, content extractability, and citation infrastructure -- signals AI assistants weight heavily that no traditional audit tool measures. It also reads as a manual analysis, not a 47-page generated PDF nobody reads.
How long does it take?+
Submit before 4:30 PM AT on a weekday and your snapshot lands same day. Submit after 4:30 PM or on a weekend and it lands the next business day. Complex sites with multiple domains, large content libraries, or international structure may take one additional day. You will hear from Lesli directly after submission.
What's the proposal at the end?+
Four clear choices, no high-pressure sales: Book a free strategy call (Done For You), buy the 5-Competitor Audit ($297), buy the Action Plan + 90-day roadmap ($297), or buy both bundled (Full Pack, $497, saves $97). Same prices ship to every snapshot -- there are no custom tiers based on business size. Pick the path that fits where you are right now.
What's in the $297 Action Plan that's NOT in the snapshot?+
The actual fixes. The snapshot tells you 'your schema is missing Organization, Person, and FAQPage' but doesn't include the JSON-LD code blocks. The Action Plan ships the complete schema package, the llms.txt file, the robots.txt with AI crawler rules, per-page meta tags for every key page, the homepage hero copy rewritten for AI extraction, the earned-visibility hit list, and a 90-day implementation roadmap with task assignments and verification checkpoints. Self-implement or hand to your web vendor.
What's in the $297 5-Competitor Audit?+
Full per-competitor audits of 5 of your direct SERP competitors. Each one scored across 7 categories. Side-by-side comparison tables showing exactly where each competitor wins. Backlinks gap analysis (the pursuit list of domains linking to 2+ competitors but not you). Ranked-keyword gap (top 50 keywords they rank for that you don't). AI visibility comparison (LLM mention rate per competitor, AI Overview citation count). And a synthesis paragraph per competitor naming where you can take ground.
Why is the Snapshot complimentary but the Action Plan and Competitor Audit are paid?+
The snapshot diagnoses the patient. The other two prescribe the treatment. Diagnosis is the part that's useful to share for free -- you walk away knowing what's broken even if you never come back. Prescriptions are the deliverable. Comparable enterprise audit-plus-spec engagements cost $25,000-$75,000 USD; $297 reflects that the snapshot has already done the diagnostic work, so each paid product is the implementation specification, not a fresh investigation.
Will you tell me to rebuild my whole site?+
Almost never. Most fixes are additive: schema markup, llms.txt, content architecture refinements, internal linking. Full rebuilds are recommended only when the existing platform structurally blocks AI visibility -- some Wix and certain Squarespace configurations qualify. When a rebuild is the right answer, the snapshot says so directly with the reasoning, not as a default upsell.
Can I share the snapshot with my web developer?+
Yes. The snapshot is yours to keep. Many recipients hand the diagnostic to their developer, marketing team, or VA. Specifications in the paid Action Plan are written for technical implementers, not just for me. About 35% of buyers self-implement; 40% come back for help; the rest decide AI visibility is not a current priority.
Do you guarantee my business will show up in ChatGPT?+
No, and any consultant who guarantees this is being dishonest. AI assistants change retrieval behavior continuously. What we DO guarantee: a verifiable AI Visibility baseline, specific gap analysis, and a roadmap that has moved real client AI mention rates from under 10% to over 50% within 90 days when the Action Plan is implemented in full.
How fast will I see results from implementing the Action Plan?+
Layer 1 and Layer 2 fixes (technical SEO, schema) typically show measurable change within 3-6 weeks of indexation. Layer 5 fixes (llms.txt, AI directives, entity clarity) can show change in AI mentions within 30-60 days. Layer 4 (E-E-A-T, earned visibility) is the slowest and compounds over 6-12 months. The 90-day roadmap orders fixes by speed-to-impact.
What size businesses do you work with?+
Solopreneurs, consultants, coaches, and SMB founders running real businesses with real revenue. Sweet spot is annual revenue between $100K and $10M. Below that, the methodology is overkill. Above that, enterprise needs are different. If you're outside that range and unsure, request the snapshot anyway -- it costs you nothing to see if there's a fit.
Can I run the snapshot on a site that is not yet launched?+
Yes, with caveats. Pre-launch sites get a forward-looking snapshot focused on what to build into the launch. Post-launch sites get a remediation snapshot focused on what to fix. The pre-launch version costs the same (zero) and the corresponding Action Plan tends to save 60-80% of the work compared to fixing it after the site is live.
What to Expect
No sales pressure
The snapshot is yours to keep. The proposal at the end is a 4-choice menu, not a hard pitch. Pick what fits or pick nothing. Both are fine.
Direct communication
No chatbots. No ticket systems. No sales team. You'll hear from Lesli directly. The same person who builds the snapshot is the person you'll work with.
Real analysis
This is a manual 18-section analysis, not an automated tool output. Every finding is verified, every recommendation is specific to your site, every cost is tied to business impact.
